The impact of online data on our lives is generating a lot of discussion at the moment, particularly after the recent leaking of private photos of celebrities. It's also touched on from a different light in this profile of Mary Beard, who ended up writing a character reference for her troll after an ill-judged, widely publicised tweet ruined his reputation.

This is an area I explored recently in a feature for the Irish Times Magazine. Online reputation management, it turns out, is a thriving business. From university students desperate to expunge inappropriate photos to doctors blighted by anonymous comments, increasing numbers of people have been attempting to regain control over their name online.

You can read the article here: Netfix - Cleaning up your reputation online